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Notable Photography Gear Launched Last October

Notable Photography Gear Launched Last October

Last month, the PhotoPlus Expo 2017 was held in New York. Dubbed as the largest photography exhibition in the United States, nearly 20,000 professional photographers, photography enthusiasts, videographers, students and educators from around the world attend event.

One of the highlights of the 34-year old event is of course the cameras, lenses and accessories the camera brands announce. We rounded up some of the notable gear that were launched:


Fujifilm Announces Square Format Instax, shows off its new XF 80mm F2.8 R LM OIS WR and GF 45mm F2.8 R WR prime lenses


Fujifilm has announced its first square-format standalone printer, the Instax Share SP-3 SQ. The SP-3 can print a photo at 318 dpi in about 30 seconds and has a battery life of about +/- 160 prints. It also has the updated Share up that has templates for creating collages, magazine covers and even CD jackets. 


XF 80mm F2.8 R LM OIS WR

Designed for close-up shooting, the XF 80mm f/2.8 R LM OIS WR Macro from Fujifilm is a 120mm equivalent telephoto prime for X-mount mirrorless cameras. The long focal length coupled with the f/2.8 maximum aperture is well-suited to isolating subject matter, especially when paired with the short 9.8" minimum focusing distance and 1:1 life-size magnification for macro shooting. A Floating Focus System benefits close-up work by using two distinct focusing groups in order to maintain image quality throughout the focus range, and a linear motor ensures quick, quiet autofocus performance.

Equivalent to a 122mm prime on X-series bodies, the XF 80mm F2.8 R LM OIS WR offers the option of manual aperture control via a dedicated dial just like the other Fuji lenses, and a large focusing ring for a fine focus control.

Fujinon GF 45mm F2.8 R WR


The GF 45mm f/2.8 R WR is a 36mm equivalent lens for the Fujfilm G-mount GFX medium format camera system. With a slightly wider-than-normal field of view, this lens is ideal for everyday shooting and its f/2.8 maximum aperture suits working in difficult lighting conditions. Its optical design incorporates one aspherical element and two extra-low dispersion elements to reduce both spherical and chromatic aberrations for improved sharpness and clarity. A Nano GI coating has also been applied to individual elements to suppress lens flare and ghosting for greater contrast and color accuracy. Contributing to its flexibility, the lens also features a dust-, freeze-, and weather-resistant construction for use in inclement conditions. 

Zeiss Introduces Milvus 25mm F1.4

Lens maker Zeiss launched a versatile prime well-suited to variety of shooting applications, including landscape, nature, architecture, interior, and astrophotography. The Milvus 25mm f/1.4 ZF.2 for Nikon and Canon has a fast f/1.4 maximum aperture perfect for shooting difficult lighting conditions and also offers enhanced control over depth of field for using selective focus techniques.

Its manual focus design is complemented by a rubberized focus ring for fine-tuned, precise control over your focus position. This ZF.2 lens also features a manual aperture ring that can be manually de-clicked for silent, stepless switching between aperture setting to benefit video applications. Additionally, Milvus-series lenses also feature an equally aesthetic and durable frosted, anodized metal lens barrel surface along with a weather-sealed construction to protect against dust and moisture.


Canon Launches PowerShot G1 X Mark III

Canon's new PowerShot G1 X Mark III combines a 24MP APS-C sensor and hybrid autofocus system in a pricey but impressively compact body.


The new camera is distinguished by its larger sensor and versatile all-around imaging capabilities. A first for a PowerShot line, the G1 X Mark III sports a 24.2MP APS-C CMOS sensor and a DIGIC 7 processor to realize notable image clarity, a wide sensitivity range from ISO 100-25600, an impressive continuous shooting rate up to 9 fps, and Full HD 1080p/60 video recording. The sensor's design also facilitates Dual Pixel CMOS AF, which offers quick and accurate phase-detection autofocus that benefits both stills and video applications. Balancing the improved sensor design is a versatile 3x zoom lens, which covers a 24-72mm equivalent focal length range to suit working in a variety of situations. An Optical Image Stabilizer is also featured, to minimize the appearance of camera shake for sharper imagery when shooting handheld.

Tamron Introduces 100-400mm F4.5-6.3 Di VC USD

The new Tamron 100-400mm F4.5-6.3 Di VC USD is a lightweight telezoom aimed at enthusiast full-frame and APS-C DSLR users. The lightest zoom in its class (minus the optional tripod foot) the 100-400mm trades brightness for portability, weighing in at 40 ounces (roughly 1.1 kilograms).

Optical construction comprises 17 elements in 11 groups, including extraordinary LD (low dispersion) elements. Minimum focus is a respectable 59 inches (1.5m) which works out at a a maximum magnification ratio of 1:3.6.


The optical Vibration Correction system offers the equivalent of 4 stops of correction, which should make a big difference to usability for telephoto shots, at and around 400mm. We've been impressed by the performance of Tamron's stabilization in the past, and in theory, the new 100-400mm should be hand-holdable down to 1/60sec at 400mm.

Pentax Shows Off Pentax 50mm F1.4 and 11-18mm F2.8 lenses

Ricoh is showing off two upcoming lenses at the Photo Plus Expo show in New York this week. The HD Pentax-D FA* 50mm F1.4 SDM AW is designed for full-frame cameras, while the HD Pentax-DA* 11-18mm F2.8 is intended to be paired with the company's APS-C DSLRs.

50mm f/1.4

 Image via DPReview

Image via DPReview

The upcoming 50mm is one of a new generation of 'star series' lenses that Ricoh intends for high-resolution imaging with its flagship K-1 and (presumably) follow-up full-frame models. The new lens is an All-Weather, which means it can stand up in harsh conditions. It also has a new ring-type SDM autofocus drive that promises fast, quiet focusing.


 Image via DPReview

Image via DPReview

HD Pentax-DA* 11-18mm F2.8

Meanwhile, the HD Pentax-DA* 11-18mm F2.8 is intended to be paired with the company's APS-C DSLRs, and covers an effective focal length range of ~17-28mm.

No additional information has been given, so we'll anticipate more in the upcoming months

Sony Announces a7R III and FE 24-105mm F4 G OSS lens


Sony has announced the a7R Mark III, a 42.4MP mirrorless camera built around its flagship a9 camera. The result is a high-res full frame camera capable of 10 fps shooting with more tenacious autofocus and many of the improvements existing a7R II users had hoped for.

The camera features essentially the same body as the a7R II, but Sony has found space for a focus point selection joystick, AF-On button, twin SD card slots, flash sync socket and, most importantly, the higher-capacity battery of the a9. The new camera also gets the 3.69M-dot OLED viewfinder from the a9, providing a 1280 x 720 resolution view. This gives you highly detailed images with high contrast and deep blacks through the EVF, particularly during playback.


FE 24-105mm F4 G OS

Alongside the a7R III, the company also announced an FE 24-105mm F4 G OSS lens, adding a versatile zoom to a growing family of full frame Sony mirrorless glass - now totaling 23 lenses.

Designed for versatility, the new lens is a wide-angle to short-telephoto zoom designed for E-mount mirrorless cameras. Complementing the useful range of focal lengths is a constant f/4 maximum aperture, which maintains consistent performance throughout the zoom range and also affords increased control over depth of field. Benefitting the reach is an advanced optical design, which employs aspherical and extra-low dispersion glass elements to control color fringing, distortion, and a variety of aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to suppress lens flare and ghosting for high contrast and color accuracy when working in harsh light.


While most of these are still on pre-order basis, you'll surely know when they become available at Camerahaus.

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